HOW TO BE A MUSICIAN ONLINE
The Online Musician days are upon us.
There are many different things to be excited about, and there are several things that you should also know before you jump into the music industry!
This is for all musicians alike,
whether you're a beginner or even if you're an expert, this could still help you!
Look, the truth is that your best bet is to keep making music
and do it because you love it. No one has a golden blue print that's going to lead you to all the money in the mythical music industry. Record executives will take your money in the most brutal and merciless fashion that they can, and they won't care about you as an artist! That's the cold hard truth when it comes to the music industry. Record labels are looking for a quick way to make a buck off whoring you out. Which leads me to Leah McHenry... "Here, let me take all your money before you ever make money and I'll tell you how to make money from your music. Let me build your fanbase, even though you can do that organically." The truth is that you will not make lots of money from your music, just face it. I'm not telling you to give up on music, because you could get lucky after putting in all your hard work of polishing your songs, and someone could eventually take you to new heights, but what you really need to do is do all the hard work yourself. Record labels are not going to do it for you, and they're not gonna look at you if they have to put all the work into promoting you. They want their roster of artists already established so that they they don't have to spend money promoting you and educating the consumers about you and your music, that's just the way it goes!
Put the work into making your music
the best it can be! Build your fanbase on social media on your own organically! Do not fall for these money traps, you already don't have the money to invest into anything other than your music! So don't waste your resources by giving it away to these snakes!! They just want your money, and they want it now, and they want all of it! They'll keep reeling you in until you give it to them, DO NOT DO IT! SAVE YOUR MONEY AND INVEST IN BETTER EQUIPMENT! If you don't even have an album yet, then you should not even be thinking about how to get promoted, you need at least 1 song before you can even tell people about your music! Otherwise, how are they even gonna find your music? Once you have music made, then you can find people who will plug your music for you, because believe it or not, word of mouth advertising in today's music industry was is and always will be the gold mine! That's where it's at. It's not social media, Facebook ads, Twitter tweets, or anything like that.... Which leads me to advertising on social media.
Advertising on social media is not easy!
But it can be if you take it one social media post and one day at a time. How do you eat your meals? ONE BITE AT A TIME! There are people that say that say that they don't even touch Twitter, well guess what bruh!?? I'm followed by very important people on Twitter and as a matter of fact, Twitter is where I got my first sale while promoting on social media. I don't like name dropping, but I get shouted out by Daymond John from Shark Tank, and that's because I have work for that noteriety. I've spent so much time perfecting my social media promotions, I've even attended social media product pitching courses at MAGIC University and that's what has gotten me to the level that I am at today! I approach promotions one person at a time, one song at a time, 1 day at a time, and I do it all VERY WELL! I do not spam my links, I do not spam my music, and I craft each post carefully. When I post, I ask questions, I ask for feedback, and people support me!!! All it takes is a positive mindset and an intuitive know how when it comes to how I want people to react to my content. Look, the moral of the story here is that there are ways to do your own online promotions for free, and it all has to do with word-of-mouth promotions. How would you tell it to someone in real life? How would you want it to look if someone was walking by your sales booth? Craft your posts in the exact same fashion.
The good news about making music
is that you can record music for free after investing into a used i7 Mac Mini late 2012 computer for about $600 and then once you have the computer, buy the Garageband app for about $5, and then investing a cheap Blue Snowball mic for less than $50, and all of that is less than a $700 investment! You can do this, this is a goal to save up for, ask for help, make it happen! Because by the time you are done paying for any kind of online musician courses, you will have spent that much anyways, and the sad truth is that you won't have better music because of it. The only way to make better music, is to start making music in the first place.
And that is a KEY POINT
that a lot of online courses drive home, is that you can promote all you want, but if you don't have great sounding songs, you will be just wasting your time! Because, after all there ARE ways to do this for free after you invest into your equipment, you just put in work!!! So give it a shot and go for it! But, remember... it's not gonna happen overnight! But it will happen for you if you work hard enough at perfecting each and every area of your process one day at a time. I am a prime living example of the fact that it can happen! RecordUnion, pays me, TuneCore pays me, but I prefer RecordUnion over TuneCore and CDBaby, TuneCore mishandled my online representation, and CDBaby is just TOO EXPENSIVE, much like any kind of online courses.
You can actually do the majority of this on your own without the help of anyone else! This is meant to boost confidence in yourself. Always ask yourself, how good are the quality of your results? If you're not even touching Twitter or Instagram, remember, that Twitter/Instagram is your fastest and easiest way to link up with all of the right people in the industry! The people who matter are on Twitter, and the people who don't are on Facebook. I'm not saying that one type of person is better than the other, I'm just saying that the connections that you make on Twitter/Instagram ARE FAR MORE VALUABLE TO YOU as an industry professional! That's all I have to say about that, and if you don't believe that, then go ahead, see the results you get from online courses, because I've invested into them, and sure, they have good solid points here and there, but it's not exactly the type of stuff that's gonna have money reeling in by the boatloads for you nor me. They haven't worked for me, and they probably won't work for you either, because whether or not you invest into these New Music Industry scams, you're STILL GOING TO HAVE TO PUT ALL THE WORK INTO YOUR MUSIC YOURSELF!